the brief
A warm café, built to scale
Amber Grounds is a café concept inspired by global flavours and relaxed comfort. The identity had to feel modern and approachable while signalling genuine craftsmanship, scalable across future locations.
THe problem
Standing apart
The category is saturated. The brand needed to signal global integration and multi-location scale, without losing the warmth that makes a café feel personal at point of purchase.
the insight
Crown, globe, unified
The crown-and-globe motif could carry real dual meaning, hospitality and global flavour, but only once resolved into a single ownable mark rather than a literal illustration.
the brief
A warm café, built to scale
Amber Grounds is a café concept inspired by global flavours and relaxed comfort. The identity had to feel modern and approachable while signalling genuine craftsmanship, scalable across future locations.
THe problem
Standing apart from artisan café
The category is saturated. The brand needed to signal global integration and multi-location scale, without losing the warmth that makes a café feel personal at point of purchase.
the insight
Crown and globe, resolved as one
The crown-and-globe motif could carry real dual meaning, hospitality and global flavour, but only once resolved into a single ownable mark rather than a literal illustration.
WARM, MODERN, ROOTED IN CRAFT
ONE OWNABLE SYMBOL
LEGIBLE IN LIGHT & DARK
SCALABLE ACROSS PRINT, PACKAGING, SIGNAGE
ONE OWNABLE SYMBOL
SCALABLE identity
LEGIBLE IN LIGHT & DARK
WARM, MODERN, CRAFTed
Logo, pattern, colour, and type
01 logo
Warm terracotta and amber against soft cream, grounded by espresso and near-black. Forest green sits apart, reserved for single-origin releases so the everyday line stays unmistakably Amber Grounds.
02 COLOUR
Crown and globe fused into one continuous form, read together with the wordmark. It holds up small on a cup sleeve or large on a storefront window, no supporting icon required.
Crown and globe fused into one continuous form, read together with the wordmark. It holds up small on a cup sleeve or large on a storefront window, no supporting icon required.
Warm terracotta and amber against soft cream, grounded by rustic tones. Forest green sits apart, reserved for single-origin releases so the everyday line stays unmistakably Amber Grounds.
03 pattern
The logomark paired with a companion sunburst, repeated in a simple grid. Reads as texture from a distance, as brand detail up close, consistent across bags, cups, and coasters.
04 TYPOGRAPHY
Metropolis — headlines
Zilla Slab — body
A rounded geometric display face for warmth and modernity, set against a sturdier slab serif that grounds it and keeps longer copy legible at small sizes.
The logomark paired with a companion sunburst, repeated in a simple grid. Reads as texture from a distance, as brand detail up close, consistent across bags, cups, and coasters.
A rounded geometric display face for warmth and modernity, set against a sturdier slab serif that grounds it and keeps longer copy legible at small sizes.
touchpoints
05 storefront & environmental
06 PACKAGING
07 print Collateral
the brief
A warm café, built to scale
Amber Grounds is a café concept inspired by global flavours and relaxed comfort. The identity had to feel modern and approachable while signalling genuine craftsmanship, scalable across future locations.
THe problem
Standing apart
The category is saturated. The brand needed to signal global integration and multi-location scale, without losing the warmth that makes a café feel personal at point of purchase.
the insight
Crown, globe, unified
The crown-and-globe motif could carry real dual meaning, hospitality and global flavour, but only once resolved into a single ownable mark rather than a literal illustration.
the brief
A warm café, built to scale
Amber Grounds is a café concept inspired by global flavours and relaxed comfort. The identity had to feel modern and approachable while signalling genuine craftsmanship, scalable across future locations.
THe problem
Standing apart from artisan café
The category is saturated. The brand needed to signal global integration and multi-location scale, without losing the warmth that makes a café feel personal at point of purchase.
the insight
Crown and globe, resolved as one
The crown-and-globe motif could carry real dual meaning, hospitality and global flavour, but only once resolved into a single ownable mark rather than a literal illustration.
WARM, MODERN, ROOTED IN CRAFT
ONE OWNABLE SYMBOL
LEGIBLE IN LIGHT & DARK
SCALABLE ACROSS PRINT, PACKAGING, SIGNAGE
ONE OWNABLE SYMBOL
SCALABLE identity
LEGIBLE IN LIGHT & DARK
WARM, MODERN, CRAFTed
Logo, pattern, colour, and type
01 logo
Warm terracotta and amber against soft cream, grounded by espresso and near-black. Forest green sits apart, reserved for single-origin releases so the everyday line stays unmistakably Amber Grounds.
02 COLOUR
Crown and globe fused into one continuous form, read together with the wordmark. It holds up small on a cup sleeve or large on a storefront window, no supporting icon required.
Crown and globe fused into one continuous form, read together with the wordmark. It holds up small on a cup sleeve or large on a storefront window, no supporting icon required.
Warm terracotta and amber against soft cream, grounded by rustic tones. Forest green sits apart, reserved for single-origin releases so the everyday line stays unmistakably Amber Grounds.
03 pattern
The logomark paired with a companion sunburst, repeated in a simple grid. Reads as texture from a distance, as brand detail up close, consistent across bags, cups, and coasters.
04 TYPOGRAPHY
Metropolis — headlines
Zilla Slab — body
A rounded geometric display face for warmth and modernity, set against a sturdier slab serif that grounds it and keeps longer copy legible at small sizes.
The logomark paired with a companion sunburst, repeated in a simple grid. Reads as texture from a distance, as brand detail up close, consistent across bags, cups, and coasters.
A rounded geometric display face for warmth and modernity, set against a sturdier slab serif that grounds it and keeps longer copy legible at small sizes.
touchpoints
05 storefront & environmental
06 PACKAGING
07 print Collateral