design with purpose.
Check out my work!
Want to get in touch?
multidisciplinary designer
/ ˌmʌl·ti·ˈdɪs·ə·plɪˌnɛr·i dɪˈzaɪ·nər /
noun
A designer who practises across multiple creative disciplines, such as brand identity, campaign design, motion, print, packaging, environmental graphics, UI, and editorial, without being confined to a single medium or output type; one who moves fluidly between strategic thinking and hands-on execution.
“A multidisciplinary designer in the fullest sense, she built complete brand systems for hospitality and F&B clients through BRND NU Design Studio, covering everything from logo suites and packaging to environmental applications and campaign assets.”
multidisciplinary designer
/ ˌmʌl·ti·ˈdɪs·ə·plɪˌnɛr·i dɪˈzaɪ·nər /
noun
A designer who practises across multiple creative disciplines, such as brand identity, campaign design, motion, print, packaging, environmental graphics, UI, and editorial, without being confined to a single medium or output type; one who moves fluidly between strategic thinking and hands-on execution.
“A multidisciplinary designer in the fullest sense, she built complete brand systems for hospitality and F&B clients through BRND NU Design Studio, covering everything from logo suites and packaging to environmental applications and campaign assets.”
about me
Who
I'm a senior multidisciplinary designer working across brand identity, campaign design, motion, print, and digital. I led design for 10 concurrent hotel outlet brands at Mandarin Oriental Jumeira, a Forbes 5-star property in Dubai, before founding BRND NU.
Who
I'm a senior multidisciplinary designer working across brand identity, campaign design, motion, print, and digital. I led design for 10 concurrent hotel outlet brands at Mandarin Oriental Jumeira, a Forbes 5-star property in Dubai, before founding BRND NU.
What
I take projects from concept to production, this means I take ideas that feel scattered or overwhelming and shape them into something that feels structured, expressive, and clear, whether that's a single brand mark or a system running across a dozen touchpoints.
What
I take projects from concept to production, this means I take ideas that feel scattered or overwhelming and shape them into something that feels structured, expressive, and clear, whether that's a single brand mark or a system running across a dozen touchpoints.
Where
Photoshop, Illustrator, and InDesign are almost always open on my computer. These softwares are at the core of how I work across print and digital. I also spend time in Figma when a project needs a system or template, and in After Effects and Lightroom when it calls for motion or image refinement.
Where
Photoshop, Illustrator, and InDesign are almost always open on my computer. These softwares are at the core of how I work across print and digital. I also spend time in Figma when a project needs a system or template, and in After Effects and Lightroom when it calls for motion or image refinement.
When
I am available at the following times for consultation and will reply to all enquiries within a day. Monday – Friday, I am available at the following times for consultation and will reply to all enquiries within a day. Monday – Friday, 9:30 AM – 5:30 PM (ET).
When
I am available at the following times for consultation and will reply to all enquiries within a day. Monday – Friday, I am available at the following times for consultation and will reply to all enquiries within a day. Monday – Friday, 9:30 AM – 5:30 PM (ET).
How
Map: define the foundation. Articulate: shape the concept. Refine: perfect the system. Keep: deliver something lasting.
How
Map: define the foundation. Articulate: shape the concept. Refine: perfect the system. Keep: deliver something lasting.
Why
We interact with design every day, from loud highway billboards to the numbers we press on the elevator each morning, every detail shaped with intention. I love the idea of becoming a subtle part of someone's day through these encounters.
Why
We interact with design every day, from loud highway billboards to the numbers we press on the elevator each morning, every detail shaped with intention. I love the idea of becoming a subtle part of someone's day through these encounters.
about me
Who
I'm a senior multidisciplinary designer working across brand identity, campaign design, motion, print, and digital. I led design for 10 concurrent hotel outlet brands at Mandarin Oriental Jumeira, a Forbes 5-star property in Dubai, before founding BRND NU.
What
I take projects from concept to production, this means I take ideas that feel scattered or overwhelming and shape them into something that feels structured, expressive, and clear, whether that's a single brand mark or a system running across a dozen touchpoints.
Where
Photoshop, Illustrator, and InDesign are almost always open on my computer. These softwares are at the core of how I work across print and digital. I also spend time in Figma when a project needs a system or template, and in After Effects and Lightroom when it calls for motion or image refinement.
When
I am available at the following times for consultation and will reply to all enquiries within a day. Monday – Friday, I am available at the following times for consultation and will reply to all enquiries within a day. Monday – Friday, 9:30 AM – 5:30 PM (ET).
How
Map: define the foundation. Articulate: shape the concept. Refine: perfect the system. Keep: deliver something lasting.
Why
We interact with design every day, from loud highway billboards to the numbers we press on the elevator each morning, every detail shaped with intention. I love the idea of becoming a subtle part of someone's day through these encounters.
design with purpose.
Check out my work!
Want to get in touch?
multidisciplinary designer
/ ˌmʌl·ti·ˈdɪs·ə·plɪˌnɛr·i dɪˈzaɪ·nər /
noun
A designer who practises across multiple creative disciplines, such as brand identity, campaign design, motion, print, packaging, environmental graphics, UI, and editorial, without being confined to a single medium or output type; one who moves fluidly between strategic thinking and hands-on execution.
“A multidisciplinary designer in the fullest sense, she built complete brand systems for hospitality and F&B clients through BRND NU Design Studio, covering everything from logo suites and packaging to environmental applications and campaign assets.”
multidisciplinary designer
/ ˌmʌl·ti·ˈdɪs·ə·plɪˌnɛr·i dɪˈzaɪ·nər /
noun
A designer who practises across multiple creative disciplines, such as brand identity, campaign design, motion, print, packaging, environmental graphics, UI, and editorial, without being confined to a single medium or output type; one who moves fluidly between strategic thinking and hands-on execution.
“A multidisciplinary designer in the fullest sense, she built complete brand systems for hospitality and F&B clients through BRND NU Design Studio, covering everything from logo suites and packaging to environmental applications and campaign assets.”
about me
Who
I'm a senior multidisciplinary designer working across brand identity, campaign design, motion, print, and digital. I led design for 10 concurrent hotel outlet brands at Mandarin Oriental Jumeira, a Forbes 5-star property in Dubai, before founding BRND NU.
Who
I'm a senior multidisciplinary designer working across brand identity, campaign design, motion, print, and digital. I led design for 10 concurrent hotel outlet brands at Mandarin Oriental Jumeira, a Forbes 5-star property in Dubai, before founding BRND NU.
What
I take projects from concept to production, this means I take ideas that feel scattered or overwhelming and shape them into something that feels structured, expressive, and clear, whether that's a single brand mark or a system running across a dozen touchpoints.
What
I take projects from concept to production, this means I take ideas that feel scattered or overwhelming and shape them into something that feels structured, expressive, and clear, whether that's a single brand mark or a system running across a dozen touchpoints.
Where
Photoshop, Illustrator, and InDesign are almost always open on my computer. These softwares are at the core of how I work across print and digital. I also spend time in Figma when a project needs a system or template, and in After Effects and Lightroom when it calls for motion or image refinement.
Where
Photoshop, Illustrator, and InDesign are almost always open on my computer. These softwares are at the core of how I work across print and digital. I also spend time in Figma when a project needs a system or template, and in After Effects and Lightroom when it calls for motion or image refinement.
When
I am available at the following times for consultation and will reply to all enquiries within a day. Monday – Friday, I am available at the following times for consultation and will reply to all enquiries within a day. Monday – Friday, 9:30 AM – 5:30 PM (ET).
When
I am available at the following times for consultation and will reply to all enquiries within a day. Monday – Friday, I am available at the following times for consultation and will reply to all enquiries within a day. Monday – Friday, 9:30 AM – 5:30 PM (ET).
How
Map: define the foundation. Articulate: shape the concept. Refine: perfect the system. Keep: deliver something lasting.
How
Map: define the foundation. Articulate: shape the concept. Refine: perfect the system. Keep: deliver something lasting.
Why
We interact with design every day, from loud highway billboards to the numbers we press on the elevator each morning, every detail shaped with intention. I love the idea of becoming a subtle part of someone's day through these encounters.
Why
We interact with design every day, from loud highway billboards to the numbers we press on the elevator each morning, every detail shaped with intention. I love the idea of becoming a subtle part of someone's day through these encounters.
about me
Who
I'm a senior multidisciplinary designer working across brand identity, campaign design, motion, print, and digital. I led design for 10 concurrent hotel outlet brands at Mandarin Oriental Jumeira, a Forbes 5-star property in Dubai, before founding BRND NU.
What
I take projects from concept to production, this means I take ideas that feel scattered or overwhelming and shape them into something that feels structured, expressive, and clear, whether that's a single brand mark or a system running across a dozen touchpoints.
Where
Photoshop, Illustrator, and InDesign are almost always open on my computer. These softwares are at the core of how I work across print and digital. I also spend time in Figma when a project needs a system or template, and in After Effects and Lightroom when it calls for motion or image refinement.
When
I am available at the following times for consultation and will reply to all enquiries within a day. Monday – Friday, I am available at the following times for consultation and will reply to all enquiries within a day. Monday – Friday, 9:30 AM – 5:30 PM (ET).
How
Map: define the foundation. Articulate: shape the concept. Refine: perfect the system. Keep: deliver something lasting.
Why
We interact with design every day, from loud highway billboards to the numbers we press on the elevator each morning, every detail shaped with intention. I love the idea of becoming a subtle part of someone's day through these encounters.